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As a revivalist designer she creates classic styles with antique embroideries where the silhouette is classic, cut is simple, straight and elegant, which can be worn by age groups from 16 to 60. The skill of creating a garment in today's day and age from conceptual stage to reality involves the knowledge of technology and computation and also an alert aesthetic mind actively exploring new design direction and through continual awareness on international trends which evolve season by season. It is this awareness that makes her a designer ,and her hands on experience approach of shop floor. By working on the five basic design elements of Color, texture, drape, silhouette and line, her personal vision becomes the means to design development for the collection she works on every season. She works very hard on to create a design that will stimulate her potential customer to buy the garment after surveying the market trends. This individuality is a signature of her designer's style Traveled widely within India, she is presently based at vadodara in Gujarat and manages her own unit called "Shelly’s art collezioni "where she takes care of production and sales of garments and paintings. For this generation, fashion has become a way of living, a level of sophistication, culture, and politeness that transcend all sections of society. All people desire to be dressed well, such an approach and attitude to life has brought about a change in the life styles of the people in any part of the country. Baroda being a semi urban big city of Gujarat where many fashion schools have thronged up and attitude towards fashion is bringing in change in the life styles of people. This fashion phenomenon is making a silent and a sure head way even in rural and semi urban cities in India, And she feels proud to be a part of this phenomena in contributing her works in the fashion world of India. |
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