NEWSLETTER Dec 2016- THE KHADI MARCH: JUST FIVE METERS BY SHELLY JYOTI

NEWSLETTER Dec 2016- THE KHADI MARCH: JUST FIVE METERS BY SHELLY JYOTI

 

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OVERVIEW:The Khadi March: Just five meters is a call to action that challenges people who live in urban cities to grant dignity to the rural brethren and to rethink our engagement with the spinners, weavers and people who work with handicrafts in the villages
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Upcoming: 17-23 April, 2017, lalit kala Academi, New Delhi, India

20-26 Oct, 2016
Visual Arts Gallery, India Habitat Centre, New Delhi, India

 


 

 

ARTIST STATDSC_0101 copyEMENT: As a visual and textile artist, my work seeks to address iconographic elements present within the context of modern Indian history and contemporary society. ‘The Khadi March: Just five meters’(2016) continues to explore Gandhi’s idea of swadharma, a subject I have pursued in two previous projects, ‘Indigo Narratives’ (2009-14) and ‘Salt: The Great March’ (2013-15).

Click here to read more

 


 

 

 

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ARTWORKS:These artscrolls are created in collaboration with Ajrakh artisans to document the blocks and laborious printing /dyeing technique.The purpose of creating these artwork Timeless silhouette  of different contemporary silhouettes that have the western and orient influences. I am also trying to document the upper body wear that has been worn by women of India in the 21st century  Click to view


 

 

17ART INSTALLATIONS:

I am exploring the idea of khadi as a visual expression of national identity for the 21st century by connecting urban consumers and rural producers. The title of the piece was inspired by Lisa Trivedi’s Clothing Gandhi’s Nation: Homespun and Modern India.

Click to view more


 

 

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A SHORT DOCUMENTARY FILM :

Mapping Ajrakh Textile traditions in contemporary art and craft: The Art of Shelly Jyoti 2016

This short documentary film by Shelly Jyoti features the processes of Ajrakh textile traditions and craftsmen collaboration with contemporary visual artists. It explores newer dimensions, the critical relationship between the materials and traditional processes used in Ajrakh production and to develop a deeper understanding of the critical role that cloth, fiber, natural dyes, and environment each play maping Ajrakh traditions in contemporary art and craft.

Click to view the Youtube link


                                                                                                                            

DSC06627MULTIMEDIA SPOKEN WORD POETRY

Shelly Jyoti, ‘The khadi March: Just five metres’
Video duration: 07.05 minutes; Magic lantern slides . 143 lines
Just five meters: My friends – An urban appeal
2016

The poem was written following my own 2013 visit to Dandi, the final destination of Gandhi’s eventful Salt March of 1930. Meeting and listening to veteran freedom fighters, including Acharya Dhirubhai and Gosaibhai Patel, both inspired and troubled me. click to view the youtube link

 


 

 

Screen Shot 2016-10-24 at 1.00.40 pmOPENING AND INSTALLATION SHOTS  

 Visual Arts Gallery, India Habitat Centre, 20-26 Oct, 2016
Chief Guests and others : Smt Tara gandhi Bhattacharjee(Grand daughter of Mahatma Gandhi); Shri Vinai kumar saxena-Chairman , khadi village industries commission; Meenakshi Lekhi-Member Parliament, Gurujee Narayana, Bim Bissel and family from FAB India, friends, family and many others.

Click here to view 

 

 

Screen Shot 2016-11-05 at 10.57.23 pmCATALOG
Fully illustrated coloured pages 76, Dimension:11x 8.5 inches

Foreword by Smt Tara Gandhi Bhattacharjee, Grand daughter of Mahatma Gandhi

Comunicating for Community in Our Times by Lisa Trivedi
Professor of History, Hamilton College, U.S.A, Author of Clothing Gandhi’s Nation: Homespun and Modern India

Swadharma: The Khadi March by Guru Narayan jee
Guru Narayana jee is a management guru. An exponent on Bhagwat Gita, a mentor to many chief executives and is a yogic volunteer, serving rural and urban India.

 PDF: The khadi March: Just Five Meters


Publication date: Oct 2016


 

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PANEL DISCUSSION

The Poetics of Khadi: Cutting across time and space

Bikaner House, Shahjahan Road, India Gate, New Delhi

PANELISTRitu Beri-Fashion designer; Meenakshi lekhi-MP; Shelly Jyoti- A visual/ textile artist; Geeta Goradia- Chairperson Jewel Industries, Varsha Das- a Gandhian thinker,art critic and littterateur; Poonam Goel- Delhi based art writer and journalist (moderator)

Let’s ignite this urban socialism -you, me and three hundred million of us -for sake of rural brethren – Just buy five meters,  simply once a year, simply once year! As a notion of swadharma towards our country
we can together do it!’ Excerpt from poem ‘Just Five Meters :An urban’ Appeal by Shelly Jyoti

Click the video of the event:
Khadi: A Social Equalizer. A Short Video under YES Institute ‘Craft in India’ Series


 

 

 

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PRESS AND MEDIA COVERAGE

THE KHADI MARCH: JUST FIVE METERS BY SHELLY JYOTI

The Pioneer, Hindustan Times, Asian age , Business standard, Deccan herald, Indian Express, The week, India Today, The Hindu, Metropolitan plus, Platform, Sunday Guardian, Metroplus, DNA after hrs, Metrolife, Mint, Millinium post, Asian age –cityscape, Asian age art+ ,Mojarto.com and many online websites, A TV interview by NDTV profit prime

Click here to view


 

 

 

 

12963481_10154125571369577_367568986323622333_n copyACKNOWLEDGEMENTS

MAKING OF ‘THE KHADI MARCH: JUST FIVE METERS’ (2016)Smt Tara Gandhi Bhattacharjee for writing catalog foreword and sharing her poetry ‘Spinning wheel’ for the show; Prof Lisa Trivedi Hamilton, Professor of History, Hamilton College, U.S.A, Author of Clothing Gandhi’s Nation: Homespun and Modern India for the writing the catalog essay and peer review; Dr Alka Pande, Curator & Director of Visual Arts Gallery and her team; Shri Gurujee Narayana, an exponent on Bhagwat Gita and Vedic literature for writing the essay on Swadharma as catalog essay and his blessings; Poonam Goel-Personna; Audio recording Studio: Pindrop, Haus khas, New Delhi; Dishant Narang for lending his voice over for Multi media spoken word poetry and the documentary film; Ajrakh Artisans in Bhuj-Ashraf, Ishak Ali Mohamed, Juber Adam, Razak siddique; Master craftsman -Junaid Ismail M khatri; Photography: Inder Gopal, New Delhi; Khandelwal Interiors: Constructional finishes, New Delhi; Dress forms: Figurette INC kalkaji, New Delhi; Documentary work: Ridham D Chhatrala, Bhuj, Gujarat; Embroidery: Naintara, Savitri, Gudiya, Shefali; Construction and stitching of fashion: Suresh pattern master; Catalog publishing: Archana Press; Video editing: Creation Films, Lajpat Nagar, New Delhi; Publishing consultant: Vasundhara Sawhney Jyoti; Final year Textile Design students NIFT, New Delhi; Ashima Tshering, Installation & Spatial Design student at NID, Ahmedabad

This exhibition is in part supported by Khadi & Village Industries Commission and YES Institute 

www.shellyjyoti.com


 

 

Catalogue- The Khadi March: Just Five Meters by Shelly Jyoti

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Foreword by Smt Tara Gandhi Bhattacharjee
Grand daughter of Mahatma Gandhi
Essay by Lisa Trivedi
Comunicating for Community in Our Time’s
Professor of History, Hamilton College, U.S.A,
Author of Clothing Gandhi’s Nation: Homespun and Modern India
Essay by Guru Narayan jee
Swadharma: The Khadi March’
 An exponent on Bhagwat Gita and Vedic literature, serving rural and urban India.
Pages 76
Click here :PDF Catalog
Click below for E Catalog
Publication date: Oct 2016

PRESS/ MEDIA REVIEWS AND INTERVIEWS FOR THE THE KHADI MARCH : JUST FIVE METERS 2016

Select Published interviews, Reviews and TV interview

The Khadi March: Just Five Meters by Shelly Jyoti

NDTV PROFIT PRIME, On ART,Oct, 22, 2016
https://youtu.be/v43KVN9KdKY

Interview- The week, Spinning a Traditional Connect, Dhriti Gandhi, Oct 20, 2016, New Delhi
http://www.theweek.in/features/lifestyle/spinning-a-traditional-connect.html

Review- Hindustan Times, Stamped in history: Artist Shelly Jyoti’s latest works have Ajrakh prints on khadi’ Namita kohli, Oct16, 2016, New Delhi
http://www.hindustantimes.com/art-and-culture/stamped-in-history-artist-shelly-jyoti-s-latest-works-have-ajrakh-prints-on-khadi/story-4pfw0phjbfbs9o8m0wrtrn.html

Interview-The Goodwill Project, A Gandhian Tryst-Shelly Jyoti’s The khadi March, Oct 18, 2016, New Delhi
http://thegoodwillproject.in/index.php/2016/10/18/a-gandhian-tryst-shelly-jyotis-the-khadi-march/

Review-Indian Express, Spin of India, Pallavi Chattopadhyay Oct 22, 2016, New Delhihttp://indianexpress.com/article/lifestyle/art-and-culture/khadi-art-delhi-exhibition-gandhi-shelly-jyoti-3095591/

Review- The Pioneer, vivacity, Art with a Gandhian twist, Saritha Saraswathy Balan Oct 24, 2016, New Delhi http://www.dailypioneer.com/vivacity/art-with-a-gandhian-twist.html

Review-Hindustan Times, Khadi: From symbol of India’s freedom to fashion statement, New Delhi, Oct 25, 2016 , New Delhi
http://www.hindustantimes.com/fashion-and-trends/khadi-from-symbol-of-india-s-freedom-to-fashion-statement/story-LYlpCfjBfm1betKPDztLNI.html

Review- Millennium Post, Evolution of Bapu’s khadi, 25 Oct 2016, New Delhihttp://www.millenniumpost.in/newscontent.aspx?nid=330174

Review-The Asian age, Khadi on canvasGeetha jayaraman, Oct 24, 2016, New Delhihttp://www.asianage.com/ideas/khadi-canvas-466

ReviewThe Asian Age- Exhibition aims to bring khadi back in vogue, Oct 27, 2016 , New Delhihttp://www.asianage.com/ideas/khadi-canvas-466

Review-Deccan Herald, The khadi March, Shilpa Raina, Oct 18, 2016 , New Delhihttp://www.deccanherald.com/content/576304/khadi-march.html

Review-Art and Culture Festivals, Gandhian Art, artculturefestival.in, New Delhi http://artculturefestival.in/gandhian-art/

Interview- Platform, The whole five yards, Oct 21,2016, New Delhi
http://www.platform-mag.com/art/the-whole-five-yards.html

 Mojarto- An NDTV venture, Five Meters Of Revolution By Tarun Grover,Oct 21, 2016
https://www.mojarto.com/blogs/five-meters-of-revolution

Review-Art Radar Journal, Indian artist shelly jyoti at India Habitat Centre, New Delhi Oct 22,2016, New Delhi http://artradarjournal.com/2016/10/22/photo-gallery-indian-artist-shelly-jyoti-at-india-habitat-centre-new-delhi/

India Today, khadi; from symbol of india;s freedom to fashion statement, oct 24, New Delhihttp://indiatoday.intoday.in/story/khadi-from-symbol-of-indias-freedom-to-fashion-statement/1/795089.html

http://www.meraevents.com/event/the-khadi-march-just-five-meters?ucode=organizer

http://eventful.com/delhi/events/khadi-march-just-five-meters-/E0-001-097062514-1@2016102018
http://www.artslant.com/ind/events/show/430538-the-khadi-march-just-five-meters

http://allevents.in/new%20delhi/the-khadi-march-just-five-meters-2016-by-shelly-jyoti/303744013308941

http://mattersofart.blogspot.in/2016/10/the-khadi-march-just-five-meters-by.html?view=timeslide?http://www.delhievents.com/2016/10/exhibition-khadi-march-just-five-meters.html

http://blueskytimes.com/events/details/the-khadi-march-just-five-meters

http://www.newsnation.in/article/149205-khadi-from-symbol-of-india%E2%80%99s-freedom-to-fashion-statement.html

UPCOMING SHOW -THE KHADI MARCH: JUST FIVE METERS BY SHELLY JYOTI

UPCOMING SHOW -THE KHADI MARCH: JUST FIVE METERS BY SHELLY JYOTI

 

THE KHADI MARCH: JUST FIVE METERS BY SHELLY JYOTI

Shelly Catlog(23.9

October 20- 26, 2016

Visual Arts Gallery, India Habitat Centre, 
Lodhi Road,
New Delhi 110003

 

OVERVIEW: The Khadi March: Just five meters is a call to action that challenges people who live in urban cities to grant dignity to the rural brethren and to rethink our engagement with the spinners, weavers and people who work with handicrafts in the villages. The featured works have two aims, one to touch upon the idea of swadharma towards nation and secondly explore a solution to uplift the rural population. The first is an ideology stemming from Vedas (Ancient Indian texts composed in Sanskrit) second is setting the context of finding a solution to bridge and connect rural (70%). The gist of the thought can be put in a simple way of buying five yards of khadi by thirty crore urban population to empower spinners, weaver and unremunerated village citizens and bring them livelihood. This form of swadharma would be an effortless exchange of sacrifice and gain woven through the notion of patriotism, purity and sacrifice.
These work comprises of several khadi site-specific installations, twenty Ajrakh textile artworks, multi media spoken word poetry and a short documentary film on mapping ajrakh textile traditions in contemporary art and craft Above image: Excerpt from the image ‘ The spinning wheel:Flag series’ 2016

Catalog essays by Lisa Trivedi and Guruji Narayana

Lisa Trivedi is a Cultural and social historian, author of ‘Clothing Gandhi’s Nation: Homespun and Modern India’, A Professor of History at Hamilton College, New york, USA

 Gurujee Narayana is a management guru. An exponent on Bhagwat Gita, Upanishads and Vedic literature. He is a mentor to many chief executives and is a yogic volunteer, serving rural and urban India.

 

ARTIST STATEMENT:

The Khadi March: Just five meters’ (2016) continues to explore Gandhi’s idea of swadharma, a subject I have pursued in two previous projects, ‘Indigo Narratives’ (2009-14) and ‘Salt: The Great March’ (2013-15). As a visual and textile artist, my work seeks to address iconographic elements present within the context of modern Indian history and contemporary society. I use khadi in this exhibition both as a symbol and as a material that expresses qualities of self-purification, self-reliance and independence. Drawing upon my training in literature, fashion and clothing, my visual art challenges the creative, technical, and experimental space within my artistic practice. This exhibition is a call to action that aims to challenge people who live in urban cities to rethink our engagement with the rural spinners, weavers and handicraft makers in India’s thousands of villages and beyond.It does through substantive collaboration with tenth generation Ajrakh textile artisans in Gujarat. I have been able to consider the critical relationship between the materials and traditional processes used in Ajrakh production to develop a deeper understanding of the critical role that cloth, fiber, natural dyes, and environment each play in my khadi Ajrakh creations.‘The Khadi March: Just Five Meters’ showcases the khadi as a medium for urban India that can support a new dialogue with our rural communities and fellow human-beings.

 

EXHIBITION SCHEDULE & LECTURES

EXHIBITION

The Khadi March: Just five meters By Shelly Jyoti
October 20- 26, 2016
Visual Arts Gallery, India Habitat Centre, 
Lodhi Road,
New Delhi 110003, 
Phone: 43662024, 43662025

Opening Reception: Thursday, 20th October 6 pm

Chief Guests: Smt Tara Gandhi Bhattacharjee –Grand daughter of Mahatma Gandhi
                          Vinai kumar Saxena –Chairman Khadi &village Industries commission

LECTURE | PANEL DISCUSSION

Gandhi’s khadi: Cutting across time and space
6.30pm Friday, October 21, 2016
Bikaner House, New Delhi

Panel list and key note speakers:
Smt Tara Gandhi Bhattacharje; Meenakshi Lekhi MP lok Sabha; Ritu Beri- Fashion designer; Varsha Das- A renowned Gandhian thinker, art critic & litterateur;Geeta Goradia-Former President of Federation of Gujarat chambers of commerce; Guru Narayana Gattu- Exponent on Bhagwat Gita and upnishads; Shelly Jyoti – A visual/ textile artist and an independent curator; Poonam Goel-New Delhi based art writer (Moderator)

 Curatorial Walk: Tracing the Ajrakh traditions through Shelly Jyoti’s Art works
4.00pm October 22, 2016 Visual Arts Gallery, India Habitat Centre, 
Lodhi Road, New Delhi 110003

 

This exhibition is in part supported by Khadi & Village Industries Commission and YES Institute

 

Spoken word poetry ‘Magic Lantern series’ (2016)

Spoken word poetry ‘Magic Lantern series’ (2016)

 

JUST FIVE METERS: AN URBAN APPEAL By Shelly Jyoti

SPOKEN WORD POETRY

DIGITAL TRACK: App 00:05:51 minutes

RECORDING: Studio Pindrop, Haus khas, New Delhi

143 lines

An excerpt from  ‘Magic Lantern series’ (2016)-Spoken word poetry

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I began to write this poem when I visited Dandi in July 2013 during my personal Dandi March to taste the’ Salt movement’ started by Gandhi in 1934. Meeting veteran freedom fighters like Acharya Dhirubhai and Gosai Bhai Patel and listening to their stories of participation in freedom struggle and also un-fulfilled dreams of independent India, inspired as well as left a vacuum in me. The thoughts like, perhaps the villages could have performed better with Gandhi’s idea of swaraj and autonomy.

Seven decades of independence and the poor infrastructure in rural societies with no light, no education and no basic amenities, kept finding a resolve in my mind. The idea of’ swadharma’ became meaningful and larger to me as how effortlessly we can support the hand spinning and weaving cottage industry or the village civilization by thirty crore urban population who have economically grown with machinery and industrialization.

Gandhi was a problem solver, pragmatic and charismatic leader of the Indian national movement. He was inspired by the vision of swaraj (self government), which for him meant not just freedom from colonial rule but the achievement of self-reliance and self-respect by the villagers who make up the most of India’s population. His economics was a part of his vision